My career as a Hospitality - Tourism Marketing Consultant is a testament to the power of innovation and adaptability in the ever-evolving world of tourism and hospitality. With a vast experience of over 60 years in marketing and more than 50 years as an active participant in the hospitality and tourism industry, I have been at the forefront of the digital transformation in this sector.
My journey began in 1994, offering consultancy services as an Internet Hospitality - Tourism Marketing Consultant in Maine. My experiences led me to explore new horizons, and in 2001, I semi-retired and moved to Jamaica, a decision that marked a significant turn in my career. In the vibrant setting of Negril, Jamaica, my expertise flourished from 2001 to 2020. I provided Internet Tourism and Social Media Consulting but also ventured into publishing, creating Jamaican Taxi and Tour Websites, 10 Jamaican Travel Guides, and the Jamaican Business & Tourism Directory. This endeavor was not just a business move; it was a contribution to the cultural and touristic landscape of Jamaica, offering valuable resources to both tourists and locals alike.
A notable aspect of my career is the adept management of digital platforms, particularly management of 87 Facebook Groups and Pages. This skill set highlights my ability to leverage social media in promoting tourism and fostering community engagement, a crucial aspect in today's digitally connected world.
My career experience isn't limited to digital marketing and publishing; my entrepreneurial journey has seen me wear multiple hats. As a restaurant owner, I gained firsthand experience in hospitality service and operations. Leadership qualities were evident during my tenure as the President of the Old Orchard Beach Maine Chamber of Commerce for two 2-year terms and as a Board Member of the Maine Restaurant Association. These roles underscore a comprehensive understanding of the tourism industry's dynamics, from policymaking to ground-level operations.
Service on the Maine Tourism Commission further illustrates a diverse skill set and commitment to the tourism industry and has been a driving force in community engagements, demonstrating a deep commitment to local development and tourism enhancement.
As a long-time member and past Director of the Negril Chamber of Commerce, I have not only witnessed but also influenced significant shifts in the tourism and hospitality industry. My move back to Tennessee, USA, at the end of 2020, closes an important chapter in my career but also opens new possibilities for a seasoned tourism marketing professional. My contributions have shaped the way I view digital marketing in tourism and hospitality. My career is a blend of innovation, leadership, and a deep-seated passion for enhancing the tourist experience through technology and community involvement.